B2C Copywriting for Travel

For Expedia

Nov 2017

I’ve written some great posts for Expedia, but I think this one was my favourite! As a location independent freelancer myself, I’m always on the lookout for interesting and quirky places to stay. I love B2C copywriting for travel projects because I’m a traveller myself, so I spend a LOT of time immersed in travel websites and being totally tuned in to what messages need to be on those super important blog posts and sales pages to get more paying customers. With a clear structure, friendly and informative tone and some well-placed keywords, this piece turned into an engaging read, full of internal links and social sharing potential. Whether you’re a travel website as huge as Expedia, or a boutique consultancy of one, having a regular blog full of fun and relevant content is so important for good online business traffic. B2C copywriting for travel is all about knowing your target audiences loves (and hates!) in the world of travel, how they want to be spoken to, and what sort of content will keep them coming back to you as their first port of call for all things holiday. I have a real passion for travel and this comes through in my writing. So, let’s talk – tell me about your travel company and what copywriting services you need. My contact form is the best way to get in touch with me. Wherever I am in the world, I’ll drop you a line to talk business in no time.


B2C copywriting for travel - Unique vacation rentals in America


 

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